Top Stylist Tips for Fashion Luxe at Every Age

Top Stylist Tips for Fashion Luxe at Every Age

Along with our friend Made in Chelsea’s Jane Felstead we had the pleasure of attending the Sheerluxe Fashion event, covering style advice for every age and budget.

As well as our makeup artists making their mark on some of the influencers in attendance, Grace, our founder got to sit in on talks with some of the most inspirational, knowledgeable stylists in the industry today.

We’ve curated the best advice and listed everyone to follow on Instagram to get you through every season in style, at every age.

Trinny Woodall

1: Dress for YOU

Everyone’s favourite stylist Trinny Woodhall shared that she suggests really knowing your body type and embracing it, to get the best out of your wardrobe.  Pick your favourite bit (get a friend to do it if you can’t) and really accentuate it – build your outfit around it.

2. Learn About Light and Shade

As in makeup, light and shade matter.  Trinny reminds us to remember that dark shades minimise whilst pale shades bring an area forward, adding structure and definition.  You can use that rule to cleverly slim areas you feel less confident about, creating an illusion of shape. 

3. Invest in Coats

Victoria Genevieve advises buying a good coat, that fits well, especially if you spend a lot of time out and about.  For high-end Reiss is great, but Zara do great structured numbers.

 Style blogger ‘Stylist Mum’ advises a grey, straight cut winter version that can be dressed up or down and a trench for year-round classic style.  You can even drape it over your shoulders for careful layering during mid-season difficult weather.

4. Go to Court

Victoria also says that every woman needs a good, neutral pair of courts.  Buy the best you can so they last and are as comfortable as possible – they never go out of style.


5. Get Inspired

Stylist to the stars Deborah Sheridan-Taylor suggests curating looks you like using sites like Pinterest, then working which elements will work for you.  Don’t try to copy looks exactly, instead tailor them with older pieces you still love.

6. Shop the High-Street

You don’t have to spend a fortune to get the best buys.  Pre-loved can be a great way of trying a trend or getting something unique and we have a wonderful high-street that offers fantastic, fast-turnaround fashion. Zara is a big favourite, as is Topshop – yes, even if you’re older!  You can wear the same clothes as your daughter, provided you know what works for you and wear it with confidence.

That said the blogger Kat Farmer, who is behind ‘Does My Bum Look Forty’ would NEVER actually share a wardrobe with her daughter – far too many rows ahead that way!

7. Jean Genie

A great pair of jeans is a wardrobe essential.  If you wear them a lot, Topshop is a great place to visit.  Curvy girls can find nicely cut jeans at Zara Curve and the stylists favourites across the board are Donna Ida.  If you wear them occasionally, go all out and spend on a great fitting pair.

donna ida

8. Look at Long AND Short

Found a skirt you love but it’s too long?  The panel recommends seeing if they do it in the petite section.  The same applies if you want a slightly longer length.  Most brands now have tall and short versions of their clothing and you can wear them to get a tailored look for you.

9. Lead with the Wrist

Stylist and blogger ‘Mother Pukka’ advises leading with the wrist – the slimmest bit on any woman.  Make sure it’s dressed beautifully (hello accessories) and work back!

10. Be Careful Who You Ask

Children and husbands are NOT the people to ask for advice.  Chose a friend whose style you admire and take her shopping OR get a stylist to cull your wardrobe!

11. Get Quality

When it comes to style as an older woman, ‘gravity is a bitch’ the panel agreed.  Plain T-shirts are the one item that can really be unflattering. 

Whilst you can get decent lower cost shirts, make sure they’re sparklingly clean – as soon as the white dulls or the black fades replace them.  If you want to spend more on one great T-Shirt, like Isabelle Marant and it will last, and look, far better than ten nasty cheap alternatives. 



Trinny Loves Studio 10

Trinny Loves Studio 10

Could we have been more thrilled to get this incredible feedback on our brow and lip pencils from stylist and beauty expert Trinny Woodall?

We'd use the liner on our Cupid's bow too but she's so spot on and it's a great example for women of all ages on adding structure to the face!

In Conversation With....Jane Felstead

In Conversation With....Jane Felstead

I was fortunate this month to chat ageing and motherhood with everyone’s favourite ‘Mum’ (and Grandmother-to-be), Made in Chelsea’s Jane Felstead.

We are all about strong female role models of all ages and we love you for your ‘firm-but-fair’ approach.  Where does that come from?

I’ve had many female role models over the years and as a result, I’ve – emerged (great way of making growing up sound more butterfly like don’t you think!) with a far greater understanding of how to handle certain situations, especially as an older woman.

These women taught me how to keep things light, how to listen more than you talk and about grace and elegance – a lesson I think we sometimes forget in this day and age when everything is about ‘now’.

My mother was one of these women which was why she was so adored not just by me – but by my children and all my friends.

She was such a lady and always knew how to be courteous and mannered, but she’d also laugh, and play stupid games.  She had hilarious stories of the past – and kept my children entertained endlessly with her terrible cheating at cards. She was a great example of being fun, but graceful with it.

You recently took part in a protest at London Fashion Week, against ageism.  What made you get involved?

I love fashion and clothes and am fortunate to be in the public eye, surrounded by people who help to shape my fashion choices but women of my age group are still hugely overlooked as a whole.

To feel invisible at my age is just awful and I wanted to do something about it. I don’t think it’s right that the industry assumes we aren’t interested in what we wear, or don’t want nice things – we do and it’s important we see role models who look like us to make educated choices about our style.

Where do you get inspiration in terms of style?

All over the place.  I love a bit of a tough edge to my clothes and I’m a secret biker chick at heart – Debbie Harry has been a favourite for years. I do like a classic finish though (Oscar De La Renta is a great choice for this btw) and you can’t beat Joanna Lumley for that ‘classically’ stylish look.

I’m also not adverse to stealing bits from the girls.   I love jewellery – the more ‘statement’ the better and I must admit, certain pieces do get ‘shared’ around.

As well-known Mother, what beauty lessons have you passed down to your daughter

Always take your makeup off at night – ALWAYS go to bed with a clean skin.  Don’t spend a fortune on skincare. Just keep yourself moisturised – you can never spend too long moisturising.  SPF’s are wonderful – don’t get sun damaged, my mother forbade it completely.  My mother was a model and very beautiful and she preserved her skin.  I once had a skin analysis in Harley Street and my skin was very young.  It’s because I don’t bake. 

Do you think there’s a big difference between you and the girls?

Yes, I’m much on it then they are.  The girls think they’ll always look like they do – my approach is 100% better than my kids.  I think it might be a generational thing.  My generation was much more rigorous in our approach to beauty – my mother’s certainly was!

What is the main beauty problem you have found with age Jane, and how have you dealt with it?

I don’t think I am ageing that badly, so I quite enjoy it, but I am troubled by dark circles. I deal with this using Laura Mercier secret brightening powder. 

I put concealer under my eyes, dusting the white blurring powder to set. I always use foundation, and I still love a skin coloured face powder – especially for night-time.   I also like a lot of blush as I’ve found I lost colour in my skin as I’ve aged.

Do you think we need to change our beauty routine as we age?

My beauty routine has always been the same. I love Ponds Cold Cream. I started using it at fifteen – I introduced it to my mum and aunt and they loved it and now both my daughters use it.

I then use serum and moisturiser.  Very occasionally I use Liz Earle ‘Cleanse and Polish’ as a skin treat – it leaves my skin feeling really fresh and toned and great to put makeup on.

What changes would you recommend to help with the effects of ageing?

Concentrate on your neck.  Necks don’t care what you give them they, just want something – a well-moisturised neck is a happy neck. Ignore it at your peril.

It’s hard to look in the mirror and accept the signs of ageing. Do you think your mental attitude is important in coping with it?

Yes – sometimes I feel so old and look in the mirror and think ‘oh gosh’.  I see the lines under my eyes and I’m really surprised.  A positive mental attitude is vital and for me I think the key is in giving yourself more time – to get ready and prepare for the day ahead. 

As an older woman, I simply cannot jump out of bed and rush at the day any more – I feel rubbish when I do.  I need more time to get myself into the right frame of mind and then I’m good to go.

Do you follow a strict exercise and diet routine?

Yes. I do Pilates. I make sure I do stretches every day and I swear by it for maintaining fitness – and I’m a big believer in the wellness benefits it offers me.  I have fibromyalgia so have to keep everything stretched.

What do you have in your makeup bag?

I must say I love, LOVE Studio10 Lip Pencil – I put the creamy liner on first and then follow with the coloured end and it really is fantastic – amazing. I also love an Armani foundation that you recommended Grace, and I buy a lot of Bobbi Brown colour.  YSL Top Secret is lovely – I like products that are quick and effective.  I don’t have a lot of time daily so anything that makes my look great quickly stays. My trouble areas are top lip and under eyes. I still love Boots No7, I use their advanced ageing range and they’re just fantastic.

What would be your ultimate Mother’s Day treat?

I’d like a really, excellent reflexology treatment. Someone who truly understands the foot structure, because it works on spiritual level as well as physical and is such a lovely, relaxing luxury. 

Beauty Without Boundaries

Beauty Without Boundaries

At Studio10 Beauty our mission has always been about celebrating the skin you’re in – loving your looks and making the best of yourself any way you want to.

That’s why I was so proud to see this wonderful look video from beauty influencer Megan Rose Lane.

We’re known for being the only brand aimed at women as they age, so it might seem strange to love work by such an obviously young woman.  But we’ve found that younger women are loving our approach to beauty too – we cover and correct many concerns that women of all ages look for and our ‘buildable beauty’ approach works for all women who like a different level of coverage.

Megan is a wonderful example of our message because she, like all of us, struggles with her own self-confidence at times. 

On her Instagram feed, Megan talks about her skin and how she finds it difficult.  She’s obviously stunning so we think she’s incredible for being open and honest about it.  The more women address their insecurities and embrace themselves, the more confident we can all be which is just wonderful.

As founder of Studio10 I also find myself frustrated by the idea that the only way I can promote my brand is with lines and wrinkles.  I can love Judi Dench, adore Lupita Nyong'o and celebrate the wonderful Malala Yousef.  I genuinely believe that knocking down the generational boundaries will make ageism a thing of the past.  

We’re women, we’re beautiful at all ages – let’s just celebrate that however we enjoy!

Megan’s Look:

This look is glamorous and ideal for evening, it’s all about the highlight and rosy glow.

If you want to pare it back, it’s very easy.  Our 6-in-1 Perfect Lash Mascara makes fuller lashes easier without falsies if they’re not for you and our Perfect Canvas is ideal for buildable coverage.  I’d recommend keeping the defined brows, though – fuller brows are far more flattering as we age to define and shape the face. 

Watch the video in full here >

A-List Beauty Hacks for EVERY Woman

A-List Beauty Hacks for EVERY Woman

Awards season is well under way, and no Hollywood Starlet worth her salt hasn’t got her dressed prepared. But neither good genes, nor great stylists can hide a beauty emergency. 

From stress spots to signs of fatigue, even the beautiful people get hit by the occasional crisis (always on red carpet day) and when they do, their makeup artists become miracle workers to hide them.

Whilst we might not be able to give you an Oscar, we can share the secrets of professionals to see you through your big moments – be they a wedding, a big first date or the first day of a new job!  

1.Covering a Stress Spot

Most of us know that plastering foundation over an angry red pimple only leads to a 'caked' finish (and you can always see it underneath). 

The trick to effecting concealing is in the right products and the right technique.  After priming the skin, pat a tiny amount of green colour corrector ONLY over the area of the pimple. 

Apply your base and then, as makeup artist Nancy Glass suggests, use a flat concealer brush and pat the product over the spot, flicking it at the edges to cover evenly.   Set and voila, at least 8 spot free hours await!

2.Dehydrated Skin

Quite often the days before a big event, be the Oscars, or that 90-degree date you’ve waited weeks for, can be stressful and one of the first casualties can be how much water you drink or attention you pay to your skin.

Dehydrated skin is grey, has fine lines and can drop considerably.   To get back to fresh and hydrated, make sure you’re drinking enough, and look for beauty products with low molecular weight Hyaluronic Acid. 

Hyaluronic Acid is created with gel-like molecules capable of holding up to 1000x its own weight in water, so anything you apply to your skin with it will instantly plump out, looking youthful and hydrated.

3.Wonky Eyeliner

Shaky hands can lead to stricken lines – and nobody wants to end up with panda eyes on their big night. 

There are a couple of tricks you can use to get it straight – starting at the outside and drawing in helps, as can using a line, but if you make a mistake late in your makeup don’t panic and start over.  Simply apply an oily makeup remover to a Q-Tip and dab it on the affected area, then touch up and you’ll be good to go! 

Pro-Artist Tip:  Remember to apply your facial makeup AFTER your eyes if you’re doing heavier eye makeup.  This way you can clean up the line and the rest of the face without ruining your base

4.Signs of Fatigue

Late nights and nerves can lead to under-eye bags, but covering these is a lot easier than people realise.

First, pat an oil-free eye gel into the area to reduce puffiness.  Prime the eye area then using an orange toned colour corrector to counteract the blue of the shadow, pat product onto the darkest area only.

Follow with a light layer of skin-matching concealer and lightly set to finish

5.Pasty Skin

It’s a rule of nature that you will get bugs right before a big night out, ruining all your careful prep work, and leaving you pale and pasty 

Whilst we can’t prevent mother nature ruining your night, we do know that careful use of bronzer can pick up even the most pallid of complexions for as-long-as it takes to collect your Oscar.

Using a large, fluffy blush simply swipe a matt, orange-free bronzer from cheek to cheek, across the nose and blend well for a natural, sun-kissed glow in seconds. 

You can also use it on the shoulders, décolletage or anywhere the sun hits for radiance.


Why London Fashion Week NEEDS to Use Older Models

Why London Fashion Week NEEDS to Use Older Models

If there’s one thing we love (along with Beauty) at Studio10, it’s fashion. We’ve been so excited to see our makeup used on many London Fashion Week catwalks, not least for the excuse to watch the shows.

It hasn’t escaped our notice though that most models walking the catwalks are STILL women in their late teens and very early twenties. 

This even though most women who buy haute couture and high-end fashion are women in their forties.

We’ve got no issue with the younger women sent down the runway, but there must be a sense of balance to ensure that all women interested in the clothes get a realistic view of how it might translate to them.

That’s why we were so pleased to see our favorites Jane Felstead and Jilly Johnson, both beautiful, mature women with a real sense of style, picketing Fashion Week’s main venue on The Strand.

Jilly echoed our own founder Grace, when she said:

“Women don’t suddenly stop wearing or buying clothes after their twenties, so why isn’t this reflected in the models used in fashion shows?  We’ve started to be more inclusive when it comes to ethnicities and disabilities on the runway – which is fantastic - but why not all ages?”

Here, here!

As shared on her website, Beyond Fabulous, Jane said:

“Designer Simona Rocha sent older women down her catwalk, and there are one or two older women chosen, but that isn't diversity.  It's so rare, that when it happens it causes headlines and that simply shouldn't be the case.”

PR Manager for JD Williams, Suzi Burns, said:

"Surely it’s time that the fashion industry celebrates women of all ages?”

We absolutely agree.  We created a range of makeup for mature women because we wear it, buy and want it to be right for us and the same goes for clothes.   We BUY fashion.  We WEAR fashion and see women who look like us in our advertising.

The women behind the clothes are older, so the women in them should be too!

(Picture credit, JD Williams and Jane Felstead)

The Look of Love

The Look of Love

Shop 6-in-1 Perfect Lash Mascara here

Shop Visible Lift I-Definer here

Shop Age Defy Skin Perfector here

Shop I-Lift Longwear Liner here

Every Day Flawless Glamour Makeup with Olivia Newman-Young

Every Day Flawless Glamour Makeup with Olivia Newman-Young

We were thrilled to see makeup artist Olivia Newman choose not one, but three of our age-correcting, skin-perfecting makeup to use in her latest video. The look is an ideal, naturally glowing day look perfect for women of all ages.



The New Year is here, and chances are your skin is showing the effect of too much partying, too little sleep and a serious lack of care.  Make a change for good and put your best face forward for 2017


  1. Double cleanse:  Beauty and skin expert Caroline Hirons is a huge advocate for a double cleanse to ensure your skin is scrupulously clean every day


  1. Change your regime:  If you struggle to remember to remove makeup at night, skincare specialist Sarah Chapman suggests doing your cleansing regime as soon as you come home from work instead, so you avoid falling asleep with the day's dirt on your skin.


  1. Clean your tools: Make the new year the time to clean up your kit and give everything you use on your skin a deep clean – Sam Chapman of Pixiwoo recommends using a very gentle soap based cleanser, then leaving your brushes to air-dry


  1. Up your hydration:  Every time you send a text, or an email, take a sip of water. Aim to fill a litre bottle twice a day and in no time at all you will be feeling the benefits of better focus, detoxed digestion and sparkling skin from the inside out.

Five Best Places to Learn About Beauty as We Age

Five Best Places to Learn About Beauty as We Age

The most common thing we hear from mature women is that they feel stuck in a rut with their makeup, with no idea how to get out of it, or what they should be using.


The good news is there are loads of great experts and resources available to learn from.  Here are our five favourites: 


The YouTube Channel 


Whilst YouTube tutorials are generally considered the preserve of younger women, there are a couple of professional makeup artists doing incredible work sharing their knowledge of beauty for older faces.


Without a doubt, one of the best is celebrity makeup artist Lisa Eldridge.  Her channel is a treasure trove of tips and advice for all ages, but her tutorial for glowing day makeup for older women is simply an inspiration, not least because she was the trailblazer in doing it. 


Lisa recommends products for all ages and the best bit is that if you get stuck, you can just pause the video and try again.  It’s a great way to update your look. 



The Beauty Bible:

gary cockerill


Another celebrity makeup artist (and one it’s no secret, we’re huge fans of) is Gary Cockerill. His book Simply Glamorous is THE bible for women of all ages who want to understand how to how to learn pro techniques.


One of our favourite transformations is on his 70-year-old mum, where he shows that any age can wear a seriously high-glamour look. 


The Columnist:



(image from The Guardian)


If you want to know what products to love and what to avoid, you need to follow Sali Hughes.  Resident beauty columnist for The Guardian, and columnist for many other mags. Sali is a pro-artist turned journalist and life-long lover of makeup. 


Her books ‘Pretty Honest’ and the new ‘Pretty Iconic’ are the guides to both beauty brands and beauty at life stages – in Pretty Honest she even includes a guide to beauty for those going through cancer treatment which is not only valuable but incredibly important. 


We love her for her honesty and deep understanding of why women choose makeup. 


The 50 Plus Beauty Blogger



We love Angie from Hot and Flashy.  She’s funny, fabulous and passionate about sharing the truth behind the brands talking about ageing.  


She’s not shy about understanding the challenges facing women in their forties, fifties and beyond and talks to this audience exclusively. Her ‘eye-lift without surgery’ video is so popular, it’s had 750000 views.


The Beauty Brand



US!  We know it’s not #humblebragging to say it but it’s only because we’re so passionate about developing products that deliver.  We truly are a woman’s secret weapon for smooth skin, covering up the signs of ageing and adding shape with our range of quick-fix skincare-makeup.


Our founder Grace is absolutely committed to creating makeup that instead of trading on a woman’s insecurity as she ages, plays to our strengths, leaving us all feeling and looking beautiful at every age and stage. Along with that, we created a whole raft of step-by-step videos to make it easy (  

#raise1brow to cancer this Breast Cancer Awareness Month

#raise1brow to cancer this Breast Cancer Awareness Month

Did you know that one in two of us will face cancer in our lifetime?


This Breast Cancer Awareness month we want everyone to #raise1brow to cancer with support charity Look Good Feel Better, who offer practical services to those suffering from the visible side effects of cancer treatment.


We created the Brow Perfecting Liner as an easy-to-do quick fix for ALL women, including those who have lost theirs through treatment.


Double ended, it features a universal defining and shaping shade and a natural-skin coloured highlighter.  Its unique shade designed to mimic hair and colour adjusts to every colour based on how hard you press, giving natural-looking brows.




•             Raise £1 by texting BROW10 to 70070

•             Raise a BROW PENCIL by buying a LGFB Studio10 Brow Perfecting Liner and Studio10 will donate one, worth £22


Buy the brow pencil here 

Introducing Perfect Skin, #NOFILTERREQUIRED

Introducing Perfect Skin, #NOFILTERREQUIRED

Try Age Repair Perfect Canvas (SPF 30) here >

Try Hydra-Lift I-Corrector here >

Miracle Serum is 'Product of the Month'

Miracle Serum is 'Product of the Month'

Here at Studio 10 we know that the QVC Beauty customers are some of the most informed, savvy shoppers on the market.  They understand ingredients and have the highest expectations of their products. 

So we were justfiably thrilled to be given the honour of not just our first one hour show (saved only for the very best brands) but also, to see our clinically proven Miracle Effect Priming Serum be chosen as September's 'product of the month'.

Presenter Alison Young explained why, saying:

"I have never seen a skin primer (which is normally a purely instantaneous product) have such fantastic, clinically-tested results to prove that daily application can benefit the skin. These include:

  1. Visibly reduces fine lines and wrinkles by up to 16% within 15 minutes (said by 42% of people after 6 weeks)
  2. Reduces age spots and pigmentation by up to 15% after 6 weeks (said by 22% after 12 weeks)
  3. Improves skin firmness by up to 95% within one hour of use (said by 172% after 6 weeks)
  4. Skin hydration after 12 hours was increased by 160%
  5. Luminosity was increased by up to 14% after 6 weeks
  6. Improves puffiness and dark circles
  7. Reduces the look of enlarged pores

"For me, as a qualified beauty expert and make-up artist, the proof is always when I use the product and test it myself, and what I’ve loved about it is the skincare technologies and ingredients."

Check it out for yourself and follow us on Facebook to stay up-to-date with showtimes!