June 04, 2025

Embrace your beauty: How the right lipstick can boost your confidence after 50

Here’s the thing about beauty: it’s not just about what’s on your face (though the right bit of glow certainly helps). It’s about how you show up—especially on the days when everything feels like too much.

From skincare that does more than it promises to the kind of complexion boosting makeup that turns a tired face into a brighter one, beauty is often a small act of resilience. A reminder that taking care of yourself doesn’t have to be performative. It can be powerful.

There’s a particular kind of strength that comes not from pushing through, but from pausing. Taking stock. Having a quiet word with yourself over a cup of tea and a biscuit, reminding yourself you’ve done hard things before. You can do them again.

And what fuels that self-belief in these moments? Sometimes, it’s as simple as the swipe of the best lipsticks for mature skin.

Featured Product

Studio10

Wake Up & Glow Lip & Cheek Tint Lipstick & Blusher

Member price: £21.25

Non-member price: £25.00

We’ve all got a lipstick that lives at the bottom of a handbag, ready to rescue us. The one that says, "I’ve still got it," even when you’re running on empty. Studio10’s Plumping Blush Glow-plexion Highlighter & Blusher is the same idea, but for your cheeks. Add a dab and suddenly, you're looking less "long week" and more "did you sleep eight hours?"

Featured Product

Studio10

Plumping Blush Glow-plexion Highlighter & Blusher

Member price: £22.10

Non-member price: £26.00

Women like Viola Davis, Emma Thompson, and Helen Mirren don’t just wear beauty products—they wear confidence. Davis uses vulnerability as strength. Thompson wears her age visibly and vocally. And Mirren? She makes relevance a default. These women teach us that confidence isn’t about hiding. It’s about showing up as you are—lipstick, lines, and all.

When the spotlight is unforgiving and commentary about appearance is louder than any award speech, it takes something different to keep showing up as yourself. These women do it anyway. They’ve taught us that confidence isn’t a permanent state; it’s a skill. A choice. A habit.

Makeup for mature women isn’t about transformation—it’s about enhancement.

So yes, go ahead and apply the foundation that suits you now. The Skin Repair Perfect Canvas Treatment Foundation SPF30 evens tone without sitting in fine lines. It creates a base that hydrates, smooths and supports your skin, instead of working against it.

And if you’re applying foundation to mature skin, pair it with the right tools from the Studio10 Brushes Collection to make blending a breeze.

Whether it's the right lipstick or a base that makes you feel more awake than you actually are, the goal isn’t to perfect—it’s to participate. In your day, your decisions, your reflection.

These women don’t offer perfection, they offer permission. To do it differently. To say no. To say, “Actually, you know what—I’m tired. Or joyful. Or both. I don’t know. I don’t care.”

Confidence after 50 doesn’t come in a compact. But a great lipstick? It helps.