Studio10 Beauty is a purpose-driven British makeup and skincare brand redefining beauty for mature skin.
Grace Fodor
Founded by Grace Fodor, Studio10 was created to address the lack of high-performance makeup for women over 40, 50 and beyond.
Frustrated by a beauty industry focused almost exclusively on youth, Grace developed PRO AGE solutions specifically formulated for ageing skin, fine lines, loss of firmness and changing complexions.
At its heart, Studio10 celebrates ageFULL beauty empowering women to look and feel confident, radiant and unapologetically themselves at every stage of life.
Our skincare-infused makeup essentials are designed to:
From foundation and concealer for mature skin to bronzers, highlighters and complexion enhancers, every product combines advanced active ingredients with effortless, minimalist design.
More than a makeup brand, Studio10 is part of a cultural shift toward age-inclusive beauty.
We challenge outdated stereotypes around ageing and champion visibility, representation and confidence for women who have long been overlooked by mainstream beauty marketing.
Studio10 stands for confidence, authenticity and the belief that beauty does not diminish with age — it evolves.
As I hit 40, I was labelled as 'middle aged' and found myself surrounded
by negative anti-ageing stereotypes that didn't reflect how I felt or lived my life.
I want to celebrate my age, wear it proudly and feel truly confident. To be represented in advertising, by the very brands trying to talk to us. And as for products, they need to be designed with me in mind.
..and that’s how I felt about the beauty industry’s ‘one rule suits all’ approach to makeup. All I could find was dressed-up versions of mainstream products that just didn’t seem to work for mature skins.
And so STUDIO10 was born. Minimalist makeup. 'Quick fix’ solutions formulated with the best skincare ingredients, and are easy to use. Multi-purpose products that deliver the biggest punch for the least amount of effort.
It’s our shortcut to flawless skin, lit from within radiance and ageFULL beauty that makes us look good, and feel even better.
I’m passionate about redefining beauty for women as they age, and redefining age. Standing up to be the PRO AGE, pro-beauty voice that gives us the recognition we ALL deserve. So, let’s stand united and challenge these outdated misconceptions of middle-age that leave us feeling invisible, undervalued and unattractive.
When we let them have power, they take away our confidence and rob us of our beauty and dreams. Let’s do it for ourselves. And let’s inspire the next generation to stamp out ageism once and for all. It’s time to be seen, and be heard.
