Fresh Focus I-Brighten Eyeshadow

Product Details

Fresh Focus I-Brighten Eyeshadow is an all-in-one eyeshadow palette designed to lift, brighten and define mature eyes with effortless, wearable colour.

Featuring a smoothing eye primer and four expertly curated shades, this versatile palette takes the guesswork out of eye makeup. The collection includes a neutralising highlight, a sculpting matte contour, a soft sunlit gold to brighten and illuminate, and a rich wet-and-dry defining shade that creates depth and intensity for day or evening looks.

Specially formulated for mature skin, the silky, richly pigmented powders blend seamlessly onto the lids without creasing or settling into fine lines. The skincare-infused formula is enriched with Hyaluronic Acid, Vitamin E, Jojoba Oil and Sunflower Seed Oil to help hydrate, smooth and condition the delicate eye area while delivering long-lasting, comfortable wear.

Whether you're creating a fresh everyday look or building a more defined evening eye, Fresh Focus I-Brighten Eyeshadow helps eyes appear brighter and more lifted.

Key Benefits

• Complete eye palette with primer and four coordinated shades
• Brightens, lifts and defines the eyes
• Creates natural daytime and evening eye looks
• Smooths lids for long-lasting, crease-resistant wear
• Richly pigmented, velvet-soft powders
• Can be applied wet or dry for buildable intensity
• Infused with skincare ingredients to hydrate and condition
• Designed specifically for mature eyes
• Vegan
• Cruelty Free
• Fragrance Free

Why Grace designed it

“I designed this palette to take the guesswork out of eye makeup - no hundreds of colours, just a few perfect shades that lift, shape and brighten. The soft sunlit gold adds light and warmth that works beautifully from day to night.”

How to apply it

For best results, pair with our Double Ended Vegan Define Eyeshadow Brush.

1. Pat primer over the whole lid for smooth, long-lasting wear.

2. Apply neutralising highlight shadow over the entire eyelid up to the brow line to even the skin tone.

3. Sweep contouring shadow above the socket line and blend, to add natural eye contours and shape and through the brows.

4.Add definition with the darkest shade along the lower and upper lash lines, and layer for intensity.

5. Finish with the gold accent applied in the centre of the lid, or top lash line, inside the inner corner of the eyes to brighten.

Why You'll Love It

Primes & Smooths

The conditioning eye primer creates the perfect base for eyeshadow, smoothing the eyelids for effortless application while helping colour stay fresh and crease-resistant throughout the day.

Brightens Tired Eyes

A neutral highlighting shade and soft sunlit gold instantly brighten the eyes, helping them appear more awake, refreshed with a natural-looking radiance.

Defines & Sculpts

Matte contour shades add soft definition and depth to enhance your natural eye shape, creating the appearance of more lifted, sculpted eyes.

Builds Natural or Dramatic Looks

The versatile wet-and-dry defining shade can be applied dry for everyday definition or dampened for richer colour and greater intensity when creating evening looks.

Hydrates & Conditions

Hyaluronic Acid helps maintain moisture while Jojoba Oil and Sunflower Seed Oil nourish the delicate eye area, keeping eyelids feeling comfortable throughout wear.

Protects Delicate Skin

Vitamin E provides antioxidant protection against environmental stressors while supporting healthier-looking skin around the eyes.

Designed for Mature Eyes

Specially formulated for mature skin, the silky powders blend beautifully without emphasising texture, creasing or settling into fine lines, leaving eyes looking brighter, smoother and naturally defined.

Ingredients

Hyaluronic Acid (Sodium Hyaluronate & Hydrolyzed Sodium Hyaluronate)

Helps attract and retain moisture to keep the delicate eyelid area hydrated, smooth and comfortable while improving the application of eyeshadow.

Vitamin E (Tocopherol)

A powerful antioxidant that helps protect the skin from environmental stressors while conditioning the delicate eye area.

Jojoba Seed Oil

Helps nourish and soften the eyelids, allowing the eyeshadows to blend effortlessly while maintaining lasting comfort.

Sunflower Seed Oil

Rich in essential fatty acids and antioxidants to help moisturise and support the skin's natural barrier.

Rice Bran Wax

Provides a smooth, creamy texture that helps improve blendability while contributing to long-lasting wear.

Light-Reflecting Mineral Pigments

Finely milled mineral pigments deliver buildable colour with a soft-focus finish that brightens and enhances the eyes without emphasising texture.

Full Ingredients (INCI)

Prime: Caprylic/Capric Triglyceride, Aluminum Starch Octenylsuccinate, Mica, Polyglyceryl-3 Stearate, Stearyl Methicone, Rhus Succedanea (Japan) Fruit Cera, Oryza Sativa (Rice) Bran Cera, Tin Oxide, Tocopherol, Ricinus Communis (Castor) Seed Oil, Butylene/Ethylene/Styrene Copolymer, Helianthus Annuus (Sunflower) Seed Oil, Silica, Hydrolyzed Sodium Hyaluronate, Tin Oxide, Hydroxystearic Acid, Sodium Hyaluronate, Talc, Hydrogenated Castor Oil, CI 77891, CI 77492, CI 16035.

Highlight: Talc, Zea Mays (Corn) Starch, Synthetic Fluorphlogopite, Kaolin, Magnesium Stearate, Caprylic/Capric Triglyceride, Mica, Tin Oxide, CI 77891, CI 77492, CI 77491.

Brighten: Mica, Calcium Sodium Borosilicate, Silica, Kaolin, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Tin Oxide, Tocopherol, Copernicia Cerifera (Carnauba) Wax, CI 77891, CI 77492, CI 77491.

Shape: Talc, Zea Mays (Corn) Starch, Magnesium Stearate, Kaolin, Caprylic/Capric Triglyceride, CI 77510, CI 77499, CI 77492, CI 77491.

Define: Talc, Simmondsia Chinensis (Jojoba) Seed Oil, Mica, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Copernicia Cerifera (Carnauba) Wax, CI 77499, CI 77492, CI 77007, CI 16035.

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