From dull to dewy: The 4-step makeup routine every woman over 50 should know

At a certain point, you realise your skin doesn’t bounce back quite like it used to — and neither does your energy for a 12-step makeup routine. Honestly, who has the time (or the lighting)?

Here’s the good news: you don’t need a drawer full of products or a degree in contouring to look fresh, lifted, and just a little bit fabulous. Just a few clever steps and the right tools — like Studio10’s Everyday Set, aka your makeup bag’s assistant.

No drama, no faff — just healthy, dewy glow. Because after 50, we’re not here to cover up anymore. We’re here to show up.

Here’s how to go from dull to dewy in just four steps — no filter necessary.

1. Prime with Purpose

Put away your daughter’s slippery silicone primer.
Think smoother, softer, and made with mature skin in mind.

The 4-in-1 makeup primer in the Everyday Set smooths, hydrates, colour-corrects and gives a subtle glow — all in one pump. It blurs texture and preps skin without feeling heavy or chalky, ideally formulated for mature skin that needs hydration as much as hold.

Apply with fingers or a brush, focusing on the areas where makeup tends to break down (hello, T-zone). It’s the base that makes everything else glide on better and stay put longer — the best way to set makeup for mature skin starts here.

2. Brighten Without the Baggage

Gone are the days of thick foundation and war-paint concealer.

Instead, reach for lightweight, buildable formulas that let your real skin breathe. The Everyday Set includes complexion products designed to illuminate without caking or settling into fine lines.

Apply your base only where needed — around the nose, chin, or wherever you want to even out. Blend with a brush or sponge, and skip the temptation to go full face. This is makeup for mature women that’s meant to move with your skin, not mask it. Live by this mantra.

3. Blush With Intention

Flat, tired skin? Not on my watch.

A touch of the blusher for mature skin in this set instantly brings life to the cheeks. Cream-based and glow-boosting, it blends seamlessly into the skin, lifting your whole face without dragging down texture.

Smile gently and apply to the apples of your cheeks, blending upwards and outwards towards the temples. This placement adds natural lift — no Botox required.

4. Set (Strategically)

A light dusting of setting powder is still allowed — but only where shine becomes an issue.
Think centre of the forehead, sides of the nose, and chin. The best way to set makeup for mature skin is with a light hand and a fluffy brush.

Leave the rest of the face soft, luminous, and untouched. That natural dew is doing you favours.

The bottom line?

Dewy skin isn’t about chasing youth. It’s about showing up with products that work with your skin, not against it. And with the right staples in your kit, achieving radiance doesn’t need to be complicated.

So here’s to glow at every age.
Smart makeup. Glowing skin.

You — just a bit more luminous.